PARTY NY

What Watch

Date
June 2015
Type
Branding Consultancy & Product Design
Client
What Watch
Rethinking Traditional Timekeeping.

"We helped launch a new Swiss watch brand “What Watch”.

We started by working with the client to identify a unique brand concept which became ""RETHINKING TRADITIONAL TIMEKEEPING"".

From there, we ideated different horological devices that embodies that concept.

The first collectiion was a series of watches that you can “stop the time”. We developed the initial design & concept for both the physical product & its smartphone app."

Creative Director
Masashi Kawamura
Tech Director
Qanta Shimizu
Art Director
Eiji Muroichi
Agency
PARTY