- June 2015
- Branding Consultancy & Product Design
- What Watch
"We helped launch a new Swiss watch brand “What Watch”.
We started by working with the client to identify a unique brand concept which became ""RETHINKING TRADITIONAL TIMEKEEPING"".
From there, we ideated different horological devices that embodies that concept.
The first collectiion was a series of watches that you can “stop the time”. We developed the initial design & concept for both the physical product & its smartphone app."
- Creative Director
- Masashi Kawamura
- Tech Director
- Qanta Shimizu
- Art Director
- Eiji Muroichi