PARTY NY

Toyota
FV2

WATCH VIDEO

Date
November 2013
Type
Concept Car / Exhibition / App
Client
Toyota
Toyota’s future concept car
for the 2013 motor shows.

We collaborated with Toyota to develop the concept car “FV2” which was debuted at the TOKYO MOTOR SHOW 2013 and then showcased at auto shows around the world. The overall concept was a “car that will grow together with the driver” and all the driver’s emotions and biometric data are expressed on LED screens in the car. People were able witness a driving demonstration, interact with the car in real-time, and participate in an online car race through a smartphone app.

Creative Directors
Qanta Shimizu (PARTY), Hiroki Nakamura (PARTY)
Art Director
Masanori Sakamoto (DELTRO INC.)
Writer
Noriaki Onoe (Dentsu)
Motion Designer
Keisuke Terashima (PARTY)
Sound Design
Tadayuki Ito (MUDECO Worx)
Designers
Nobuaki Izumi (Q co., ltd.), Saeka Shoda (DELTRO INC.)
System Development
Ken Murayama (DELTRO INC.)
System Development Assistant
Shogo Yano (DELTRO INC.)
Stage Planning
Yu Nishimuta (Dentsu)
Account Executive
Jun Tanaka (PARTY)
Project Manager
Eri Kiuchi (PARTY)
Project Manager
Tatsuhiko Akutsu (IMG SRC inc.)
Project Director
Takeo Moriai (TOYOTA)
Designers
Takeshi Doi (TidalWave inc.), Luis Paolino (TidalWave inc.), Tsuyoshi Takagawa (TidalWave inc.), Hajime Baba (PARTY)
App Development (iOS/Android)
Kazuhide Takeshita (Gen inc.)
Takeshi Doi (TidalWave inc.)
Backend System Development
Yoshiaki Kawazu (ZUN SYSTEM Inc.)
Director
Takumi Koyama (Vroooom inc.)
Cinematographer
Kazuhisa Maruyama
Lighting
Shigeru Saitoh
Stylist
Yuuka Akaishi
Hair-&-Makeup
Yuki Akagi
CGI
Kei Matsumoto (SHIROGUMI Inc.), Takayuki Ueki (SHIROGUMI Inc.), Tatsuya Hayasaki (SHIROGUMI Inc.), Leona Yonemoto (SHIROGUMI Inc.), Takumi Yamaguchi (SHIROGUMI Inc.)
Tetsuji Hayakawa (Pagoda,LLC)
Motoharu Sawada (Pagoda,LLC)
Shingo Hirata (Pagoda,LLC)
Kazuhiko Ueda (Pagoda,LLC)
Ryoko Yamakawa (Pagoda,LLC)
Colorist
Steve Rodriguez (Cutters)
Filming Support
VISIONARY VANGUARD
LOKI inc.
Producer
Hiromasa Inoue (SHIROGUMI Inc.)
Assitant Producer
Masayo Ono (SHIROGUMI Inc.)
Technical Director
Toshiyuki Hashimoto (aircord inc.)
Assistants
Masahito Uchino (aircord inc.), Maki Hitomi (aircord inc.)
Sensor
Minebea Co., Ltd.
Designer
Hiroaki Nishimura (hiroaki nishimura design inc.)
Product Director
Masa Kimura (TASKO inc.)
Product Designer
Tamio Hayashi (TASKO inc.)
3D Designer
Keita Ichiba (PARTY)