PARTY NY

Timex Earth Hour

Date
February 2015
Type
Website
Client
Timex
It’s #TimeToGLO.
Make your pledge and
join the movement

PARTY partnered with Bajibot and created a WebGL experience for Timex’s global campaign to promote awareness of global energy conservation, featuring the signature INDIGLO night-light of Timex watches.

During the Earth Hour 2015 (8:30pm–9:30pm on March 28th, 2015), along with their selfies, users around the world could post their pledges about how they would use their "Time to GLO" to make positive impact on the planet. Upon the posting of a pledge and a selfie, glowing blue particles would form a beautiful 3D visualization. Users could then explore this virtual particle space, and share their "GLO-ing" photo along with the hashtag #TimeToGLO on social media.

The campaign continued until the Earth Hour 2015, and Timex donated US$1 for each shared pledge.

WebGL Visualization / Frontend Development
Eiji Muroichi (PARTY NY)
Digital Agency
Bajibot Media
Backend System Development
System-Werks
Music
South Music & Sound Design