PARTY NY

SOUR
"Life is Music"

WATCH VIDEO

Date
October 2013
Type
Music Video / Product
Client
SOUR
A phenakistoscope music video,
animating on 189 spinning CDs.

This is a music video for the Japanese band SOUR's new track “Life is Music.” The song sings about the circle of life and how music is its rhythm-maker. Based on this concept, we came up with an idea to turn a spinning CD into a phenakistoscope, an old-style animation device that uses images on a spinning disc. We created the entire animated music video with 189 CDs. These unique CDs were then sold on a special website as numbered limited edition art discs so fans could own a piece of the music video. The discs were also given to the supporters on crowdfunding sites GreenFunding and Kickstarter.

Film Directors
Masashi Kawamura, Kota Iguchi
Tech Director + Programmer
Qanta Shimizu
Producer
Sachie Aihara
Production Managers
Maiko Shimada, Rintaro Kozasa
Director of Photography
Hiroki Ando
Filming Assistants
Yuki Numao, Kazuko Yonezawa
Gaffer
Makoto Jyukuroki
Lighting Assistants
Ota Hiroyuki, Jiro Hashimoto
Offline Editor
Shinji Amemiya (IMAGICA Corp.)
Online Editor
Yurie Maekawa (IMAGICA Corp.)
Mixer
Suzuki Hiroyuki (IMAGICA Corp.)
Mechanical Engineers
Masataka Kimura (TASKO inc.), Tatsuo Hayashi (TASKO inc.)
Programmer
Kenta Watashima
Supporters (in alphabetical order)
A. "Soshi" Tan
BIRDMAN
Godd Kot
Yukiya Ogiwara
hiroshi koike
Ryo Inoue
Hiroharu Inutake
Kabushiki Kaisha IRKA
Jacqueline Lai
Testuro Tsunoda
Kotomi Mihara
Hiroyuki Namiki
Kazushi Ohsato
Tsuyoshi Onozaki
orie watanabe
Yohei Sadogashima
Saqoosha
She
Tom Galle
Tsui Ho
Toshiyuki Tanaka
Takashi Ueno
Yichen Yang