PARTY NY

Nike Unlimited Stadium

Date
August 2016
Type
Interactive Event
Client
Nike
Race against yourself on a 200 meter interactive running track.

The Nike Unlimited Stadium is part of Nike’s Unlimited campaign. The digitally-enabled running track is located in Bonifacio Global City, one of Metro Manila’s iconic running hubs.

Unlimited Stadium is a space in the shape of a 100-ft sole print of the Nike Lunar Epic Low Flyknit, Nike Running’s latest footwear innovation. This 200m running track is lined with LED screens and brings NIke experiences, products and services together to inspire and challenge locals and visitors to go beyond their limits. Runners will be invited to race against their own digital avatars that grow in size based on the speed and distance they run. Runners will be rewarded as they complete each challenge.

PARTY New York
Creative Director
Masashi Kawamura
Tech Director
Qanta Shimizu
Project Manager
Sachie Aihara
PARTY Tokyo
Tech Director + Art Director
Hisayoshi Hayashi
3D Designer
Keita Ichiba
Project Manager
Mandy Wang
BIRDMAN
Interactive Director
Roy Ryo Tsukiji
Yoichi Kanazawa
Tech Director
Takeru Kobayashi
Yohei Kajiwara
Project Manager
Akane Inada
Programmer
Yohei Kajiwara
Ryusuke Izumida
Takahisa Maeda
Takumi Saito
Designer
Ryotaro Nakano
WONDROUS Inc.
Sound Designer
Yuuki Ono
BBH Asia Pacific
Executive Creative Director
Scott Mcclelland
Managing Partner
David Webster
Creative Director
Aste Gutierrez
Business Director
Sid Tuli
Producer
Samantha Dalton
Operations Director
Lesley Chelvan
Producer
Philip Dabrowski
Creative Technologist
Zac Ong
Art Director
Matteo Catanese
Account Manager
Cheryl Cheong
Studio Manager
Eddie Jackson
Studio Artist
Siew Wan Kew
Jack Morton
Managing Director
Charles Robinson
Senior Project Director
Luke Biddlecombe
Project Director
Matt Stephens
Senior Designer
Andy Larvin
Technical Director
Josh James
Production Coordinator
Daniel Wong
Build Manager
Patrick Tan