PARTY NY

MAKE TV

WATCH VIDEO

Date
March 2012
Type
Live Interactive TV Show
Client
Sony
A Live Interactive TV show
for the audience to participate
via various Sony devices.

MAKE TV was created as a part of the Sony “make.believe” brand campaign. It was the first of the “live interactive TV show” that allowed the audience to participate in making a music video for musical duo Karmin on TV. When users downloaded the app “Dot Switch” to your smartphone, tablet, or PC, they were able to collectively turn on the machines inside the TV show. The TV footage was then made into a music video with a thank-you list featuring all of the participants’ names. As a result, more than 890,000 people watched the show live and over 7 million pushes were recorded during the show.

Creative Director + Technical Director
Masashi Kawamura, Qanta Shimizu, Hiroki Nakamura, Naoki Ito, Morihiro Harano
Directors
Masashi Kawamura, Hirofumi Tsukamoto
Director of Photography
Koji Harada
Lighting Director
Kiyoshi Nakagawa
Set Designer
Etsuko Akiba, magma, Toshiyuki Yashima
Technical Directors
Daisuke Nakamura, Masami Onodera
Director of Digital Contents
Nobuo Hara
Art Directors of Digital Contents
Yusuke Kitani, Sanako Ukon (KAIBUTSU)
Web Director
Takayuki Watanabe
Device
Seiichi Saito, Motoi Ishibashi, Hiroyuki Hori, Kanta Horio, Tatsuya Motoki
Flash Developers
Hiroshi Sawatari, Hiroyuki Mikami(salvo)
Sound
Shojiro Nakaoka
Back-end System
Hironobu Oda, Seiki Nakayama (FISHGROVE)
Technical Manager for TV
Koji Hasegawa
Advertiser's Supervisors
Takayuki Akiyoshi, Jun Shimoyamada, Zen Tachikawa
Account Managers
Ray Konishi, Yosuke Mamiya, Jun Ogawa, Misato Shimizu, Ichiro Fujita, Yoshiharu Tanizawa
Producers
Satoshi Takahashi, Yoichiro Kakuta, Masanori Shimizu, Hideya Takita
Production Managers
Sachie Aihara, Maiko Shimada, Chiho Araki
Production Assistants
Yasuhisa Osawa, Yosuke Maguchi, Naoki Moriyama
Project Manager
Motoko Shimizu
Creative Agency
PARTY
Media Agency
Dentsu
Production Companies
Bascule, GOOMO, TAIYO KIKAKU co., ltd., Rhizomatiks, TBS