PARTY NY

Kagulu
Price Scanner

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Date
Date: August 2015
Type
Interactive Stunt / Film
Client
Kagulu
Truck that scans your car on the street, and instantly shows its price

Kagulu is a newly launched used-car-brand in Taiwan, whose key strength is in its fast used car price evaluation system. Since the brand is not well known yet, we set out to the streets of Taipei to demonstrate these brand features in front of the people in a fun & innovative way. We built the “Price Scanner” which is a truck with built in sensors, cameras, and display that scans any car in a few seconds and gives you its sales price instantly. The Price scanner drove around Taipei, attracting massive amount of attention from drivers, passerby, and Taiwanese media.

Client
Kagulu
Agency
BRANDSUGAR
PARTY NY
Digital Production
PARTY NY
Creative Director
Masashi Kawamura,
Lilila Chen
Jamie Carreiro
Tech Director
Qanta Shimizu
Jamie Carreiro
Art Director + Animator
Eiji Muroichi
Copywriter
Lilila Chen
Shaun Su
Producer
Tobey Chen
Teng Chao-Ming
Jamie Nami Kim
Account Manager
Lilila Chen
Film Director
Ou Che Lun
Producer
Anas Chao
Tseng Yu Chun
Line Producer
Kevin Shi Sheng
Director of Photography
Kedy Yu
B Cam Operator
Bai Jie Li
Saint Lin
C Cam Operator
Chiu Hsiao Chang
Camera Assistants
Chen Mu Rong
Danny Wang
Chang Wei Ting
Sevenguns
Production Assistants
Hsieh Pei Fen
Liu Shao En
Chang Ya Chun
Ouyang Lun
Chiu Yung Hsiang
Du Tsong Han
Lee Tsung Hsuin
Sound Engineer
Chen Yung
Makeup Artist
Pearl Kwok
Casting
Claude Ku
Transportation
Liao San Motorcade
Truck Rental
Moving Stage
Truck Operator
Jimmy Ge
LED Screen
Bilis
Sound Design
AMP Amsterdam
Editor
Ken Rosenberg (Cosmos Street)