PARTY NY

GAGADOLL

WATCH VIDEO

Date
November 2013
Type
Installation / Film
Client
Warner Music Japan
Hug and listen.
The world’s first life-size
Lady Gaga-shaped music player.

To promote the Japan launch of Lady Gaga’s album “ARTPOP” in a crazy Japanesque way, we created the GAGADOLL. We collaborated with Orient Industry, the world’s leading sex-doll manufacturer, to make the world's first life-size human-shaped listening station that looks exactly like Lady Gaga. Bone conduction speaker systems were embedded inside the four Lady Gaga dolls, enabling fans to listen to her new songs and an exclusive message by hugging the dolls. These dolls were placed in record stores and at various events where fans lined up to embrace the dolls.

Account Executives
Tsuyoshi Kozono (Dentsu), Takuya Kojo (Dentsu), Toyoichiro Tada (Dentsu Music and Entertainment)
Media Planner + Contents Editor
Yahoo! JAPAN
Producer
Jun Watanabe
Directors
Yoshisuke Horiguchi, Yudai Sato, Chiharu Tanaka
Creative Agency + Creative Direction, Design
PARTY
Creative Directors
Hiroki Nakamura (PARTY), Masashi Kawamura (PARTY)
Designers
Miho Ishizuka (PARTY), Keisuke Terashima (PARTY)
Concept + Project Manager
Keita Ichiba (PARTY), Daisuke Tsubota (PARTY)
Project Manager
Keita Furusawa (PARTY)
3D Designer
Naomi Tanaka
Doll Creation
Orient Industry
Doll Director
Mizuki Osawa (Orient Industry)
Doll Sculptor
Nobuyuki Tsuruhisa (Orient Industry)
Doll Pose Director
Nobuyuki Kodama (Orient Industry)
Doll Project Manager
Junpei Oguchi (Orient Industry)
Doll PR Manager
Takuro Hayashi (Orient Industry)
Doll Makeup
Makiko Kusano (Orient Industry)
Doll Hair Implant Specialist
Kaori Uji (Orient Industry)
Sound Device Engineering
aircord
Technical Director
Toshiyuki Hashimoto (aircord)
Sound Device Engineer
Seiya Nakano (aircord)
Osamu Iwasaki
Film Production
AOI Pro.
Film Producer
Hisaya Kato (AOI Pro.)
Chief Production Manager
Kazuki Sato (AOI Pro.)
Film Director
Hiroki Ono (AOI Pro.)
Directors of Photography
Yoshitaka Murakami, Jin Ito
Editor
Yoichi Takahashi (Stud)
Colorist
Masahiro Hasegawa
Music
Thomas Suess (audioforce)
Web Production
BIRDMAN
Web Director
Kazuhiro Nii (BIRDMAN)
Front-end Engineer
Kenshiro Nakashima (BIRDMAN)
Markup Engineers
Shudai Matsumoto (BIRDMAN), Mayumi Morioka (BIRDMAN)
Photography
UN
Photographer
Yosuke Sano (UN)
Photo Producer
Noriko Matsuoka (UN)
Retouchers
Akira Takeuchi (UN), Rumi Ando (UN)
Makeup Artist
Kenji Sato (Soltec)
Hairstylist
Shuhei Tanaka (Hair & Make ZEN)
Hair Makeup
Hitomi Mitsuno
Stylist
Eiji Ichikawa (ITTEA)