PARTY NY

EVOLUTION OF IMAGERY

WATCH VIDEO

Date
January 2017
Type
Film / Event
Client
Sony
8K video installation, where characters evolve from 8bit to 8K.

To demonstrate the beauty of SONY’s latest 8K definition display “Crystal LED Integrated Structure” at CES 2017, we created “Evolution of Imagery” – a special film, where 8-bit characters take center stage and dance, to eventually evolve into a stunning 8K resolution.

Each character was designed with a unique quality of Crystal LED Integrated Structure in mind, such as “Flowerman” representing the impressively abundant range of green colors the display can recreate. All of these characters were modeled in 8K quality combined with motion-captured data of actual dancers, and displayed life-size on a 9m wide screen.

A special performance taking place at every hour featured a real dancer on stage, who was invited to dance together with “Mirrorball Man” in front of the display, magically blurring the boundaries of reality and virtual reality.

PARTY
Creative Director + Director
Masashi Kawamura
Creative Director
Qanta Shimizu
Design Director
Eiji Muroichi
Producer
Sachie Aihara
SHIROGUMI INC.
CG Director
Shinji Tanaka
CG Producer
Hiromasa Inoue
CG Artist
Kei Matsumoto
Tatsuya Hayasaki
Takumi Yamaguchi
Animator
Yui Suzuki
Tsubasa Ishida
Rigger
Takaaki Hattori
Effect Artist
Shinji Miyake
Effect Adviser
Satoru Sasaki
Compositor
Yoshihito Odaka
Eisin Okubo
Designer
Yohei Arai
System Administrator
Takamitsu Nyuya
Tomohiko Tatsumi
Daisuke Yagi
Ryuji Sugiyama
Tsuguo Hayakawa
Production Assistant
Ayumi Yamada
DRAWIZ, inc.
CG Producer
Okami Atsuko
CG Supervisor
Koichi Hirata
Senior Digital Artist
Masaki Nakamura
Shota Komatsu
VFX Supervisor
Ryosuke Takeuchi
CG Supervisor
Naoya Miyadai
Tomoki Tatsuguchi
Senior Digital Artist
Yosuke Nakashima
Digital Artist
Naoya Takizawa
Technical Artist
Jun Matsumaru
Technical Advisor
Ren Kikuchi
Production Coordinator
Hiroyuki Saito
D1 Inc.
Motion Capture
Akiyoshi Takeuchi
Shoumi Toyota
Mao Konishi
Taiki Himoro
Production Manager
Chihiro Saito
sunnygapen
Producer Director
Yukinobu Asai
Animation Director
Tetuya Kitagwa
Animator
Nobuyoshi Wakashima
furitsukekagyou-air:man
Choreographer
furitsukekagyou-air:man
Dancer
Ai Teramoto
Thomas Bianco
WONDROUS inc.
Music Producer, Composer
Yuuki Ono
Elephantom Studio
Recording Engineer
Toshihiko Kasai
HIRAKAWAYA
Sound Design
Shota Hirakawa