PARTY NY

BarkShop Live

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Date
June 2016
Type
Interactive Retail Experience
Client
Bark & Co
The World's First Retail Experience Where Dogs Do The Shopping

We worked together with the dog retailer Bark & Co to create a unique & innovative retail experience. Bark & Co's company philosophy of "Dog's eye view" inspired us to help Bark conceptualize a store where the dogs can actually do the shopping for themselves.
The idea came to life as a week-long pop-up shop called “BarkShop Live” in Manhattan’s Soho neighborhood. The owners buy tickets and schedule appointments for their dogs. At the store, the dogs will put on a special vest with RFID readers. Dogs then enter and play around with the various products, which are embedded with RFID tags that allow the system to recognize which toys they're most interested in. This result is captured in real-time on an app and fed to a live projection on the wall. As they exit the playground, owners can order the goods through the app, which will be delivered directly to their homes.

PARTY
Executive Creative Director
Masashi Kawamura
Creative Director / Tech Director
Jamie Carreiro
Design Director
Eiji Muroichi
Bark & Co
BarkBeta Program Manager
Meghan Knoll
BarkShop Live Technology Lead
Andras Szalai
Developer, Android
Mike Herbig
Developer, BarkShop
Dan Hunter
Director of Industrial Design
Dan Grossman
VP of Creative
Mikkel Jensen
Events Manager
Christina Donnelly
Head of Events
Melanie Travis
User Experience Designer
Tina Chen
Art Director
Jessica Gary
Designer
Julie Salzman
Copywriting
Ian Hosking
Head of Merchandising
Melissa Seligmann
Chief Marketing Officer
Pat Shores
Chief Product Officer
Jeremiah Zinn
Founder
Henrik Werdelin