PARTY NY

androp
"Bright Siren"

WATCH VIDEO

Date
July 2011
Type
Music Video / Website
Client
Warner Music Japan
250 camera strobes animate
to create this interactive
music experience.

This is an interactive music video for "Bright Siren" by the Japanese band androp. The title and the lyrics "not to let it become just memories" inspired us to come up with the idea of creating animations with cameras and their flash strobes. We made a wall of 250 cameras and controlled each strobe through a computer program. All the lights in the film are real and no CG was used. On the website, people were able to view the photos taken by the cameras during filming and to create their own "strobe messages" which can be embedded in the video to share with friends.

Creative Agency
PARTY
Creative Director + Film Director + Art Director
Masashi Kawamura
Creative Director + Film Director + Technical Director
Qanta Shimizu
Film Director
Masatsugu Nagasoe
Director of Photography
Takayuki Shida
Gaffer
Satoshi Mizoguchi
Set Design
Toshihiko Takashima
Technical Directors + Programmers
Masanori Mori, Daisuke Nakamura
Digital Production
IMG SRC, BIRDMAN
Web Director
Roy Ryo Tsukiji
Web Designer
Wookie Choi
System Engineer
Masanori Mori
Programmers
Yoshihiro Kunihara, Ken Ishizuka, Nobuaki Arikata, Junichi Arakawa
Creative Assistant
Miho Ishizuka
Film Production
AOI Pro.
Film Producers
Yasuhito Nakae, Hisaya Kato
Assistant Producer
Takafumi Shindo
Production Manager
Hiroto Hashimoto
Camera Support
Canon Marketing Japan Inc.
Music
androp