PARTY NY

79% Work Clock

WATCH VIDEO

Date
April 2016
Type
Product / Website / Film
Client
MTV
If women are paid only 79% of what men make, shouldn’t they only work 79% of the day?

We created the 79% Work Clock as a part of MTV's "Look Different" campaign, to call attention to the gender wage gap in America.

Studies show that women who work full-time are paid only 79% of what men make annually, so the 79% Work Clock lets you know when 79% of the work day has passed.

When a woman hears its chime, she might as well go home.

We’ve given hundreds of these clocks to people in workplaces across the country, to serve as a daily reminder that at a certain point, the gender wage gap means women aren’t being paid for their work.

We designed and created the actual clock together with the team at Good Thing, and made a promotional video and website for it.

When you go to the website, you can use the 79% Calculator to easily calculate when the 79% of your work day ends.

Creative Director / Director
Masashi Kawamura
Jamie Carreiro
Producer
Sachie Aihara
Art Director / Web designer
Eiji Muroichi
Designer
Kensuke Sato
Programmer
Qanta Shimizu
Product Designer
Jamie Wolfond (Good Thing)
Tim Macken (Good Thing)
Assistant Product Designer
Catherine Campagna (Good Thing)
Samir Nandwani (Good Thing)
Film Producer
M. J. Geier (TICKING CLOCK
PRODUCTIONS)
DOP
Cohlie Brocato (TICKING CLOCK
PRODUCTIONS)
Assistant Director
Sean Ireland (Freelance)
Gaffer
Yessica Curiel
Montoya (Freelance)
Production Designer
William Roller (Freelance)
Makeup Artist
Talysha
Hazelton (Freelance)
Hair Stylist
John Carden (Freelance)
Photographer
Peter Lueders (Freelance)
Agency
PARTY